SUPERBREAK has launched a set of ticket wallet inserts in conjunction with 15 agency groups across the country. The leaflets, which will be overbranded with agency names, such as Sunwin, are designed to increase consumer awareness of Superbreak and drive customers back to the agencies. The inserts will contain details of special offers. Launching the initiative are, from left, Sunwin’s York branch manager Bronwen Hunter, Sunwin general manager Alan Judge and Superbreak national sales manager Graham Balmforth.
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