Advantage Travel Partnership is setting up an agent steering group to get feedback from members and act as a sounding board for future plans.
The travel agency consortium has asked interested members to put themselves forward to join the group, with its first, virtual meeting scheduled for next week.
The group will aim to represent a cross-section of the consortium’s leisure agent members, which include managed service agents, high-street miniples, smaller independents and homeworkers. It will have between eight and ten members and meet once a month.
Leisure director Kelly Cookes said the group had been planned for some time and had been due to launch the group by early June, but this had been brought forward because of the current crisis.
She said: “We already have a steering group for business travel members which was launched just after the pandemic started to get feedback on IATA and airline policies and we have fast-tracked the leisure one.
“The idea is that the group represents all the different businesses we have within Advantage. We can gauge sentiment of the full membership and get feedback from them; we want them to be the ears and eyes for us. We can also run things past them and we may get them to trial new ideas for us.”
This could involve trying out new technology before it is rolled out more widely to members, she added.
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