Holidaybreak is reported to have appointed advisers for the potential sale of several parts of the business which would increase its focus on educational activities.

According to The Sunday Times, buyers are being sought for short break operator Superbreak and adventure holidays operator Explore. Accountancy firm KPMG is understood to have been appointed by the Cheshire-based group to find buyers for the businesses.

Reports suggest that Holidaybreak’s former core businesses of Eurocamp and Keycamp, both part of its camping division, are not part of the sell-off but could be offered to buyers at a later date.

Traditionally known as a camping holiday specialist, Holidaybreak is said to increasingly want to concentrate on its highly profitable education division. The group increased its hold on the sector through the acquisition of a 50% stake in German school tour operator Meininger last year.