Titan Travel has dropped its ‘Titan HiTours’ name as part of a complete rebranding.

The move comes as the operator launches its new Worldwide brochure, which has 10 new tours.

Titan Travel marketing director Dan Whitehouse said the new branding included a revamped website and streamlined set of brochures. The operator now has the strapline ‘inspiring travel’ and builds on its heritage by using the tagline ‘since 1978’.

“We’re trying to capture the anticipation and emotionally engaging aspects of travelling,” said Whitehouse.

The HiTours brand has been dropped so the new name reflects the fact that the operator sells more than escorted tours.

New tours in the Worldwide brochure include Sensational South Africa, Romantic Cities of Southern Germany, Contrast of Cyprus and Undiscovered Bulgaria.