An adventure travel specialist has attracted £5 million in external funding to support international expansion.
Much Better Adventures (MBA), a B-Corp online travel company specialising in active outdoor adventure holidays, was established pre-Covid has has seen revenues triple in the past two years.
The investment has come from Gresham House Ventures, which has previously invested in tailor-made holiday expert TravelLocal and domestic holiday provider Caledonian Leisure.
The latest investment will enable MBA to enhance its go-to-market strategy, increase platform automation, expand its offering across new destinations and activities, and increase its international presence, according to the company.
Co-founder and chief executive Alex Narracott said: “We started Much Better Adventures in the French Alps, inspired by our shared passion for the outdoors and a belief that travel could be a force for good.
“From those early days, we’ve been driven by a bold vision: to create the world’s leading platform for active, sustainable adventure travel.
“Today, we’re proud to have built a global community of adventurers who seek extraordinary experiences – and care about having a positive impact in the process.
“With Gresham House’s support, we’re excited to accelerate our international growth, expand into new destinations, and bring our model for adventure to even more people around the world while continuing to protect the wild places that inspire us.”
Greg Blin, investment partner at Gresham House Ventures, added: “MBA has developed a distinctive proposition which appeals to consumers seeking out sustainable, active travel experiences.
“With a trusted reputation and consumer-centric approach, we believe the business is well-placed to continue on its impressive trajectory and capitalise on an attractive global market opportunity.
“We are very excited to be backing Alex Narracott and his team and supporting their international expansion plans over the coming years.”