New Zealand government departments have worked together for the first time to market the country – despite its borders being closed because of coronavirus.
The campaign aims to give a “shout out” to the rest of the world, to keep the country “in the hearts and minds of friends and family around the globe”.
Government agencies such as Tourism New Zealand, New Zealand Trade and Enterprise, Ministry for Primary Industries, New Zealand Story and Education New Zealand have created four videos that show Kiwis at home, work and play in locations around the country.
The first is a ‘shout out’ to people around the world and includes celebrity chef Peter Gordon saying hello to his mates in London.
The other films look at what’s important to the people of New Zealand.
Sarah Handley, Tourism New Zealand general manager for Americas and Europe, said: “Now more than ever, it’s important for us to stay connected with each other.
“Given that people can’t visit New Zealand right now, we asked New Zealanders if they’d like to share a message with people around the world.
“We look forward to welcoming everyone back to New Zealand when it is safe to do so.”