Premier Travel has promoted former head of sales & marketing Paul Waters to sales and marketing director.

The move comes as the Cambridge-based company accelerated the growth of the brand, growing from 15 outlets to 28 over four years.

Waters joined in 2007, moving from sister operator Premier Holidays where he worked since 2003.

Waters said: “We are passionate about offering and providing our clients with unlimited choice, unbiased advice, with unrivalled service coupled with exceptional value.

“It’s been an extremely challenging year within the industry across the world and I’m really looking forward to my new role, continuing to help further the yet untapped potential for further growth in profit for Premier Travel.”

Managing director Greg Mould said: “Paul will continue to bring a wealth of knowledge, innovation and experience having worked within the travel industry for 11 years.”