KEYCAMP Holidays managing director Simon Tobin has accused travel agents of failing to exploit growth in the camping market after reporting sales through the trade down by 4%.
Tobin said the figures bucked the trend in the operator’s bookings where volumes are up 8%. Speaking at the launch of a Preview 2000 brochure, he said: “It is disappointing that in a growing camping market, only 25% of bookings are made by agents.”
He said Keycamp, which attracts 50% of its bookings through the trade, runs joint-marketing promotions and educationals for agents.
Tobin said many prices had been frozen in the Preview brochure. Prices start at £198 for two adults and up to four children spending 12 nights in a tent in Normandy.