The former head of communications for Waitrose and Partners is joining Abta.
Graeme Buck has been appointed director of communications for the travel association.
He starts on Monday (November 2) replacing brand and business development director Victoria Bacon who left in May.
Buck spent almost four years with the supermarket group until February.
He will report to Abta chief executive Mark Tanzer, who said: “We are delighted to welcome Graeme to the senior team at Abta.
“His experience of communications in a rapidly changing consumer environment, and his work on corporate responsibility, will both be relevant to the challenges and opportunities facing Abta’s members.”