The Co-operative Travel has embarked on a new year television advertising campaign to be followed by radio ads from January 9.
The adverts, which are set in a Co-operative Travel high street store, highlight the travel advisors’ role in providing expert, detailed advice to make sure holidaymakers get the break they want.
The Thomas Cook joint venture travel retailer is also running a competition to win a holiday at the Atlantis, The Palm resort in Dubai, or a Nile cruise to encourage consumers to visit agencies in January.
Additionally, customers who book holidays in January will receive money-off vouchers for Co-operative food stores.
The company is also rewarding Co-operative members who continue to receive membership points when they buy their holiday.
The Co-operative Travel is offering discounts of up to £400 per booking on selected holidays, free child places and low deposits, and is duplicating Cook’s pledge not to be beaten on price.
The retailer predicts the summer’s top destinations to be Turkey, France, Spain, Cyprus and Florida.
The Co-operative Travel and Thomas Cook Joint Venture chief executive Simon Robinson said: “Using our expertise and in-depth knowledge of destinations we offer, travellers can rest assured that our specialists will help them to plan their trip of a lifetime – with the value they’re looking for.”