Upmarket operator Audley Travel is launching a new bespoke advertising campaign aimed at discerning travellers.
Press adverts will run in newspapers including The Times, The Telegraph and The Guardian.
Sheffield-based ad agency Front was appointed last year to target the company’s core audiences with a campaign to communicate Audley’s main offering of specialist and local knowledge.
A new brand tagline – Travel Your Way – has been introduced as part of the advertising to build on the main theme of creating bespoke travel plans through in-depth local knowledge.
Front director Joe Chetcuti said: “Audley Travel is a respected name in the travel sector and this new campaign will – hopefully – help to solidify its position via considered, engaging and relevant executions.”