Internova Travel Group, formerly known as Travel Leaders Group, has officially rebranded its luxury travel division as Global Travel Collection.
The group said the move, which follows a soft launch last month, marked the start of ‘ambitious’ growth plans in the UK and follows a reorganisation earlier this year.
In the UK, Protravel International, Tzell Travel Group and Colletts Travel will all continue to operate under their own names but as sub-brands under the GTC umbrella.
Barrhead Travel remains under the group’s core leisure division, still known as Travel Leaders.
Already GTC has enjoyed growth of 28% in recent months after recruiting more luxury travel agents to join its group of independent advisors from across the industry.
It plans to expand at a similar rate over the next six months and is looking for agents with experience in the premium leisure, corporate and entertainment sectors.
GTC managing director in the UK Jason Oshiokpekhai said: “This new branding embodies an organisation that continues to grow, both in the UK and across the globe, through its endless commitment to provide unmatched support for travel advisors and impeccable, high-touch service to our travellers.”
Oshiokpekhai said the uncertainty created by Covid-19 had increased the need among consumers for skilled, experienced travel advisors. GTC has offices in central London for advisors to use.
He added: “As well as enjoying the commercial benefits that come with being part of a global travel group, our advisors have access to a full support team right here in the UK to help them flourish.
“We think it’s also important to provide a space where our advisors can connect with us, each other and their clients. Last year, we invested in a state-of-the-art office in central London which can be a used as a base or meeting space for any of our advisors; this offering has been particularly important for those making the move from an office environment.”