The UNWTO and the commercial arm of news giant CNN have created a 45-second film to promote the restart of global travel in 2021.
The #RestartTourism video will be broadcast exclusively on CNN International until January 2021 the partners claim it will reach “millions of households”.
The UNWTO previously partnered with CNN Worldwide Commercial on the “Travel Tomorrow” campaign in May.
UNWTO secretary general Zurab Pololikashvili said: “The restart of tourism brings new hope and new opportunity for millions around the world. We are proud to be working again with CNN to send such a positive and inspiring message.
“Tourism has the power to bring us back together, giving us unforgettable experiences while also supporting jobs, helping businesses and protecting culture and our natural heritage.”
Rani Raad, president of CNN Worldwide Commercial, said: “As part of our long-standing partnership with the UNWTO, CNN is proud to beam this message of travelling again and restarting tourism into over 300 million households around the world.
“Whilst travel & tourism has suffered an enormous impact in 2020, we are standing with our partners, providing counsel and supporting their efforts as they now plan ahead to welcoming travellers back in 2021 with a sense of hope, growth and reconstruction for the sector.”