Canada specialist First Class Holidays is to launch a ‘Reconnect’ campaign in partnership with Destination Canada in January.

The campaign will encourage agents and consumers to “reconnect with Canada and also the First Class Holidays team”.

First Class will also launch a flexible booking policy alongside the campaign, with the majority of bookings available with a £200 per person deposit and flexibility up to a shortened balance due date of 60 days before departure.

The operator will celebrate the launch with prize giveaways on its ‘Agent Insiders’ closed Facebook group, and has rescheduled its 25-year celebration to June 29, when more than 100 agents will be hosted at luxury hotel Stapleford Park for its biggest-ever event.

Dan Gathercole, managing director, said: “We are raring to go. It’s been a difficult nine months, but the team have been fantastic and we can’t wait to start sending people away again.

“We believe that Canada in particular will do extremely well given its vast landscape and the type of holidays most people take.”

He added: “The Reconnect campaign is about giving agents access to some wonderful Canadian content and offers to inspire their clients to book. To make this easier we have introduced a flexible booking offer which will give their clients piece of mind.”

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