The Clia 2021 wave campaign will be called ‘Generation Innovation’

The cruise industry trade association will promote the diverse range of innovative initiatives and activities being introduced as the sector takes its next steps towards a return to service. 

Clia will use the hashtag #GenerationInnovation on its social media channels to promote the campaign.  

A regular cruise podcast will feature guests from across the industry with innovation expertise.

Wave ‘Half-Wower Webinars’ are being introduced every Thursday in January at 9:30am.

The webinars will feature four cruise line partners per episode, highlighting latest offers and innovations to help agents make the most of the peak sales period.

The first episode, broadcasting tomorrow (January 7), will comprise Celebrity Cruises, MSC Cruises, Princess Cruises and Riviera Travel. 

Meanwhile, Clia’s ongoing stakeholder outreach programme – which includes MPs and influential travel groups – will be used to highlight the progress being made. 

Innovation themes being covered by CLIA across wave will include:  

  • Health & safety 
  • Diversity & inclusion 
  • Sustainability 
  • On board enhancements 
  • Apps and wearable tech 
  • Port terminals 

Clia UK and Ireland director Andy Harmer said: “From the health and safety measures set to be implemented, to the significant sustainability progress being made, to developments in technology on and off ships, the cruise sector has much to be proud of.

“These innovations have never been more important, as wave gets under way and we further set our sights on the industry’s phased recovery. 

“We’ll be highlighting all the incredible work being carried out, both on an industry-wide level and by individual cruise lines.

“Our trade partners have backed cruise through all the recent challenges, and we hope we can count on their support and engagement again during this critical period.”