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Superbreak boss quits short break specialist

Superbreak managing director Eamonn Ferrin has quit the short breaks operator “to pursue other interests in travel”.

His departure came as parent company Holidaybreak confirmed that its hotels breaks division, which includes Superbreak, would be working more closely together with Bookit, its sister business in Holland and Belgium.

Bookit managing director Karel Vos becomes acting managing director of the overall hotel breaks division, including Superbreak, “for the immediate future”.

Superbreak sales director Jane Atkins will continue to further cement trade relationships going forward.

The team at Superbreak have worked hard to grow the business by adding new product and by becoming more technologically focused, a statement from Holidaybreak said.

“These developments will continue to ensure that the Superbreak product is totally relevant and that the offering becomes more IT-centric and is ahead in offering the travel trade the tools to help them sell more short breaks moving forward,” the company added.

Holidaybreak chief executive Peter Kerkar said: “I am sorry to announce that Eamonn Ferrin has decided to leave the business, and I would like to thank Eamonn for his hard work and commitment to Superbreak over the past three years.”

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