Eurostar has appointed world-renowned Michelin starred chef, Raymond Blanc as its Culinary Director. Blanc’s plan is to share his passion for promoting the very best in sustainable and seasonal food with Eurostar’s Business Premier passengers.
A survey conducted by YouGov prior to the announcement revealed more than a third (34%) rated the quality of the meals they were served when travelling for business as below average.
When questioned further, these same travellers stressed the importance of good food and service on-board alongside more traditional considerations such as price and journey time.
Two thirds (66%) highlighted the importance of eating sustainably sourced, seasonal and organic food, while over a third (35%) revealed that presentation of food was an important factor.
Blanc said: “As a chef, I’m always searching for the purest ingredients, striving to ensure that everything I use is traceable and responsibly sourced.
“ I’m delighted to work with Eurostar which shares these same values and was the first transport provider to join the Sustainable Restaurant Association.
“Together we’re working to change the perception of on-board cuisine and serving sustainable and locally sourced food which is at the heart of our new Business Premier menus.”
Head of commercial developmen Reuben Arnold said: “Working with one of the world’s most respected chefs we are demonstrating that we are genuinely putting our money where our mouth is.”