More than half of UK consumers (54%) still consult their travel agent and browse brochures when deciding their next holiday, according to a new study.
Agents and brochures remain the ‘go-to’ resource for many when it comes to researching their break, although home is the preferred place to book from for 93% of people.
Nearly a fifth (16%) are happy to book on the go using only a mobile device.
The poll by Jet2holidays and Jet2.com found that more than a third of consumers (40%) will be travelling more in 2013 thanks to an improvement in their personal economic situation.
And 87% are looking to book somewhere different this year, with bookings to Croatia already above 2012 levels.
One in three parents only book holidays when free child places are available, the poll of 1,000 people found.
Just 5% confess to taking just an hour to research and book their break, while 46% take three months before finally committing and booking.
Getting more for our money is paramount as all-inclusive trips increase by 10% on last year.
Two fifths are planning a budget break, spending less than £1,000 on their 2013 holiday. Just 5% will spend up to £5,000.
One in five are planning to take extended family away with them – a 6% increase on last year.
Jet2holidays has seen a 16% growth in bookings for Greece and its islands in 2013.
Montenegro and Marrakech are also making their mark with a fifth (20%) selecting the celebrity haunts for their holidays.
Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “With more than 40% more consumers determined to jet off this year, we’re predicting another exciting year for the travel industry.
“It’s encouraging that this increase is largely due to an improvement in family finances, though we’ve just had the second wettest year on record and with continued wet weather forecasts, it’s not surprising more of us are keen to escape to dry and warmer climes.
“Squeezing every last drop from our holidays remains a key priority as budget-conscious families opt for the all-inclusive, package break, to keep a close eye on costs.”