Emirates vice president Laurie Berryman has been confirmed as a key speaker at the Hays Travel Independence Group annual conference.
He will be talking about the importance of regional business to the Dubai-based carrier in a session entitled ‘The UK is not just London’ at the event later this month.
The agenda also includes commercial, business and marketing sessions.
There will be three marketing professionals speaking, including Hays Travel’s new non-executive director Tim Marsden, former marketing and planning director for Going Places. He currently runs his own marketing and strategy consultancy business, Brian – The Plug in Brain.
Also speaking in the marketing session will be direct marketing expert Andrew Campbell and Roger Masterson on the use of social media.
Berryman said: “I have always held Hays Travel in high esteem and they have been very important to Emirates in the development of our route from Newcastle.
“The Hays Travel Independence Group is a dynamic and forward looking company whose business dynamics have reflected the changing state of the UK travel industry.”
Hays Travel managing director John Hays added: “I’m absolutely delighted that we have someone of Laurie’s calibre speaking at this year’s conference. He is a huge figure within the industry and I for one am really looking forward to hearing him speak.”
The conference is being held at the Marriott Forest of Arden Hotel and Country Club near Birmingham on March 21.