UKinbound is looking for a new leader after chief executive Mary Rance announced she is leaving to head up the charity Contact the Elderly.
She will leave the inbound tourism industry trade body at the end of the year after five years.
UKinbound chairman Rita Beckwith said: “We are sad to be saying goodbye to Mary who has done a wonderful job at the helm of UKinbound these past five years.
“She leaves our organisation in superb shape in terms of membership satisfaction and industry influence and she has driven a political lobbying campaign that has made the voice of inbound tourism heard in Westminster.
“We have a business plan in place to further growth and the hunt is now on for her successor.
“The successful applicant will act as the main adviser to the board on all matters of association policy and will lead the association on a day-to-day basis.”
She added: “It is crucial that our new chief executive continues to raise the profile of inbound tourism in the UK; generating positive awareness across the media, political and other key influencing group.”
Rance said: “Naturally I am sad to be leaving UKinbound but glad to be leaving the organisation in such good shape.
“When I joined the organisation I developed an ambitious growth strategy, a plan to double the membership, increase our influence and enhance the business benefits for our membership, all of which have been achieved or on track.
“I have loved being a part of the travel industry and will miss it but I believe my future now lies in the charitable sector.”