Operator Letsgo2 is claiming a 500% increase in term-time bookings despite parents facing fines for taking their children out of school.
The company has seen a “significant increase” in term-time bookings for family holidays over the last two years as families struggle to afford the higher costs charged during key school holiday periods.
Marketing manager Simon Norton said: “We are increasingly seeing parents taking the decision to book a family holiday during term-time because they can pay up to 25% less than during the holidays.
“The savings can significantly outweigh the fines imposed by schools.
“Recent news stories show families being fined £360 by local councils for knowingly removing their children from school.
“However, this is more than covered by the savings they can make. For example, this year we can offer a saving of over £1,000 for a family taking a holiday to Barbados in September when compared to the October half-term holiday.”