Intrepid Travel has gained full control of global day tours specialist Urban Adventures.
The adventure tour operator has acquired the half share in Urban Adventures previously held by WHL Group for an undisclosed sum.
Urban Adventures was created in 2009 as a joint venture between Intrepid Travel and WHL Group. The company is set to carry 70,000 passengers on 265 trips in 90 cities this year.
The deal is subject to legal completion and will free up capital for Hong Kong-based travel organisation WHL Group to focus on other businesses such as Hotel Link Solutions and Green Path Transfers.
Urban Adventures will continue to be led by Tony Carne as general manager, overseeing new initiatives such as the clustering of tours for the tailor-made market, and the introduction of a ‘Home Cooked’ range of tours which allow travellers to share a meal with a local family in their own home.
Intrepid Group managing director James Thornton said: “The original idea behind Urban Adventures was to give travellers a taste of what an Intrepid Travel trip feels like.
“We’ve seen a huge appetite from customers for the unique local experiences on offer, and this deal allows us to fully integrate Urban Adventures with our portfolio of small group adventure travel brands.”