Carrick Travel is to offer customers tablets in its stores to browse the internet and will show photos of staff on fam trips on screens to improve the shop experience.
The nine-branch agency also plans to review its Facebook strategy, following advice at this year’s Aito Agents conference in Prague.
Director Tracey Carter said: “We have Wi-Fi in our offices but now we will tell clients and give them the code to use it. We will let our clients use our tablets to look at hotel websites because they will only go home and do it themselves. By doing this we might increase booking conversions.”
Four Carrick branches already have TV screens, which show offers. Carter is convinced photographs from staff fam trips and footage from operators will improve the shop experience.
Similarly, the business will make its Facebook page more relevant.
“We’ve fallen into the habit of putting up offers. Now we are going to stop and think about it,” she said.
The move follows a talk by Charles Reid, business director of media planning and buying specialist Carat Media, at the conference.
He suggested allowing clients to research sites such as TripAdvisor could help secure a sale because of the influence of social media sites on decision-making.
He said: “Offering Wi-Fi spots and tablets to check websites in your store could be a very compelling proposition.”
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