AIRTOURS is trialling a new six-a-side football tournament in resort featuring former professional players in a further move to differentiate itself from rivals.
The move follows a decision to sponsor the Masters Football League in the UK, a new indoor league for ex-professionals over the age of 35. Deputy managing director Richard Carrick said: “We know football really appeals to Airtours customers but we wanted to try to avoid hurling huge amounts of money at traditional sponsorship deals.
“To give people even more reason to choose Airtours and to achieve further growth we need to differentiate ourselves by moving beyond price.”
As part of the overseas experiment, a select number of holidaymakers will have the chance to take part in coaching sessions and tournaments.