Gold Medal unveiled its new logo and nine destination brochures at its Action All Areas conference during its mega-fam at Atlantis the Palm in Dubai last month.
Three new brochures are being introduced: a standalone South Africa brochure, Indian Ocean and Dubai & Arabia. The other brochures are Australia, New Zealand & the South Pacific; Far East, Caribbean & Mexico; Florida; Las Vegas and USA & Canada.
The brochure covers have been created using prose and turning them into pictures that depict relevant destinations.
Alongside the team of Gold Medal destination experts, students working towards their post-graduate creative writing degree at the University of Central Lancashire have written an anthology of travel tales that have been turned into pictures by an illustrator.
Gold Medal head of sales and business development Ruth Hilton said: “Every year we set ourselves the challenge of having the most eye-catching brochures in the market, and we think we’ve achieved this once again.
“Travel is exciting and fun, and this collection of brochures is both of those. When you add to this the introduction of our much brighter logo, we’ll definitely stand out on the shelves.”
Colin Birchenough, senior product manager at Gold Medal, said: “Our business in the Middle East and the Indian Ocean is strong. Even though these destinations sit well together – twin-centres are popular – our research justified two brochures.”
More than 150 new properties are included across the nine.
The Dubai & Arabia brochure offers three nights’ B&B at the JA Jebel Ali Beach Hotel from £529.
To celebrate the launch, Gold Medal is offering agents the chance to win one of nine holidays, one from each brochure. To enter a prize draw, make a booking between December 4 and March 31, 2015.
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