Hoseasons is poised to launch a campaign targeting lesbian, gay, bisexual and transgender holidaymakers.
The move comes as its UK managing director Simon Altham becomes the first UK member of the Wyndham Global Diversity and Inclusion Council – an influential body run by Hoseasons’ parent.
He told Travel Weekly he would use his new position not only to promote Hoseasons to LGBT consumers but also to promote travel as a career choice to the LGBT market.
“It is an honour to be picked to be a part of a global council,” said Altham. “Diversity is an important part of the modern world, as we all become more globally integrated.”
The council, which was established in 2006, also focuses on ethnic and environmental initiatives and other community engagement projects.
It is chaired by Wyndham chairman and chief executive Stephen Holmes, and includes 25 leaders from the business globally.
Altham said Hoseasons, which was bought by Wyndham for £51 million in 2010, was working on campaigns targeting specific audiences, with the LGBT sector to be followed by ethnic groups.
“Hoseasons is fundamentally an inclusive brand appealing to everyone from the classic 2.4-child family to broad friendship groups,” he said.
“Travel is an incredible industry in which to build a successful career. I hope to be a positive role model for young LGBT people considering a career in travel.”
