The Caribbean Tourism Organisation has outlined plans to reignite its marketing efforts in the UK and Europe.
Strategic initiatives will be designed to bolster the profile the region in a “landmark” partnership with the CTO Chapter in the UK & Europe, which represents more than 85 travel-related companies and organisations.
The CTO UK & Europe Chapter is poised to launch a series of marketing campaigns and activations to engage consumers, the travel trade and media.
The aim is to reinforce the Caribbean’s reputation as a top global travel destination while aligning with the overarching goals of the CTO secretariat, according to the organisation.
Planned activities include digital marketing, collaborations, commercial activities, regular market analysis and engagement with media, trade associations, government bodies, airlines and tour operators.
Chapter chair Colin Pegler said: “The CTO Chapter is thrilled to reignite our partnership with the CTO secretariat after a four-year hiatus.
“This collaboration is pivotal in strengthening the Caribbean’s presence in our markets.
“Our board is committed to this collaboration, and the team is diligently working on a robust action plan for 2025 to keep the Caribbean at the forefront of global travel destinations.”
“CTO Chapter director Florian Valmy-Devillers added: “Our primary objective with the CTO team is to create synergy through a cohesive strategy across vital UK, European, and emerging markets.
“From cross-channel consumer campaigns to immersive travel trade training and media engagement, we are dedicated to delivering high-impact activations for our members and reviving the ‘One Sea, One Voice, One Caribbean’ spirit across our targeted markets and beyond.”