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Ambassador unveils tie-up with Prima magazine for crafting cruise

Ambassador Cruise Line has partnered with women’s magazine Prima to curate a “one-of-a-kind crafting cruise experience”.

The Crafting at Sea voyage will set sail on Ambience on April 17, 2025 and will offer an opportunity for passengers to “combine travel and creativity”, said the line.

Prima editor-in-chief Jo Checkley and craft editor Imogen Cooper will join the week-long voyage with a team of expert crafters, with stops in Honfleur in France, St Mary’s in the Isles of Scilly and Cobh, an island in Cork city’s harbour.

The full programme of activities will feature workshops, Q&As, drop-in sessions, interviews and more.

Checkley said: “We are so excited to introduce Prima’s Crafting at Sea programme, created in partnership with Ambassador Cruise Line.

“We’re kicking off with our Easter 2025 voyage to Honfleur, Isles of Scilly and Cork, featuring a full timetable of craft workshops, Q&As, inspiring talks and so much more, brought to guests by our hand-picked team of crafting experts who will be on-board all week.

“Guests can try everything from crochet and knitting to embroidery and macramé – it’s guaranteed to be a holiday to remember for any craft lover.”

Gordon Nardini, chief marketing officer at Ambassador Cruise Line, said: “We’ve seen tremendous interest in crafting activities on-board since our very first sailing in 2022, and partnering with such a well-loved brand as Prima feels like the perfect match.

“Not only will guests be able to learn new crafting skills and techniques, but they’ll also get to explore incredible destinations.

“The Crafting at Sea voyage promises to be a one-of-a-kind adventure for craft enthusiasts and cruisers alike; all for the best value.”

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