A Caribbean travel specialist programme has been created for agents in the UK and Ireland in collaboration with incentives and rewards specialists My Booking Rewards.
The Caribbean Hotel and Tourism Association (CHTA) online portal will offer opportunities to boost agent earning potential via rewards, incentives and learning.
Participating agents will have access to benefits such as fam trip opportunities and invitations to CHTA’s annual Caribbean Travel Marketplace trade event.
The partnership also offers hoteliers and stakeholders access to discounted rates for MBR services, allowing them to incentivise bookings via white label loyalty schemes.
CHTA immediate past president Nicola Madden-Greig said that the programme “reflects our commitment to providing travel agents with the tools and resources they need to promote the Caribbean as a premier destination”.
She added: “Each destination has its own distinct personality, and we aim to ensure that agents are recommending the best travel choices for their clients.”
My Booking Rewards founder and chief executive Darren Pearson added: “We are delighted to be supporting the CHTA to educate more agents across European markets on the full Caribbean product.
“Their desire to support their members with MBR’s reach will certainly allow for increased agent engagement and we’re excited to be able to offer special rates to support this drive.
“Our agile technology and engaged database will help CHTA members to successfully reach more active travel agents across the UK and Ireland, building meaningful relationships through education and incentivisation.”