A new ‘It’s in the Detail’ campaign has been unveiled as part of a brand refresh by luxury operator Elegant Resorts.
Extensive market research has led to “thoughtful enhancements” to the brand’s look and feel, including a new colour palette of dark purple and deep mango, as well as a new logo.
An advert has been created as part of the pre-peaks marketing push which covers the company’s website, social media channels and media platforms.
Managing director Lisa Fitzell said: “Our focus has always been on creating deeply personal journeys that celebrate the extraordinary.
“While the world – and the way we travel – has evolved, our belief in the importance of detail has not.
“This new chapter is not about changing who we are, but about ensuring every element of what we do continues to meet and exceed the expectations of our guests.
“As we introduce the brand’s refreshed identity to the world, we invite both loyal clients and new explorers to rediscover the magic of travel, inspired by a dedication to detail and decades of expertise.”