Escorted tours specialist Newmarket Holidays has launched its biggest ever TV campaign, along with a message urging clients to book with an agent.
The turn-of-year marketing push also includes discounts of up to 15%, available until March 13, 2025, and covering departures through to 2027.
The new 30-second ad celebrates Newmarket Holidays’ portfolio, showcasing group holidays in destinations including Croatia, Italy, Spain, India, Brazil and Japan.
It will be airing for two months from December 26 and broadcast on channels including ITV, Channel 4 and across the Sky network.
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Using the slogan ‘Live Your Travel Story’, the advert highlights the benefits of exploring the world in like-minded groups and experiencing destinations with the care and expertise of a Newmarket Holidays tour.
It ends with an instruction to find Newmarket Holidays at ‘your trusted local travel agent’.
Hayley Morris, head of trade and partnerships, said: “We’re excited to be launching our biggest ever TV campaign which aims to inspire more customers than ever to discover wish list escorted tours that they can book with their local travel agent.
“With hundreds of pounds in savings available on many holidays, this is a peaks campaign that will give our trade partners the best possible start to 2025.”
• Newmarket Holidays has also expanded its India collection with a new 21-day tour that combines two of the operator’s most popular holidays to create an itinerary that connects landmarks of northern India with Kerala in the south for the first time.
Highlights of India – From the Golden Triangle to Kerala starts with a rickshaw ride in Delhi. The itinerary also includes Shimla in the foothills of the Himalayas, the pink city of Jaipur and its famous Amber Fort, Ranthambore National Park, the Taj Mahal and the city of Agra and its historic red fort.
Guests then relocate to Kerala to visit a spice plantation in Periyar, take a wildlife cruise across Lake Periyar and spend a night onboard a traditional kettuvallam houseboat are among the adventures. The holiday finishes in Mumbai, with a guided tour of the city’s many historical and cultural landmarks.
Prices start from £4,252 and include 18 nights’ half-board accommodation, two overnight flights, transfers, internal flights and guided excursions. The first departure is in November 2025 with three more dates in 2026.
