Premier Holidays is to give away 25 prizes to agents in 2025 alongside destination-specific campaigns to boost bookings during the peak sales period.
The ’25 prizes to win in 2025′ campaign will offer weekly prizes to agents as an incentive to book the operator in addition to an array of promotions for its destinations, backed by trade marketing materials.
There will be eight weeks of prizes during peaks – with two prizes given away each week – with the rest given out during the rest of 2025, including places on fam trips.
During peaks, a case of premium wine will be handed out each week to an agent partner plus one experience such as bottomless brunches, afternoon teas, spa days and theatre shows.
Every booking made with the operator will automatically enter agents into a weekly prize draw, with the more sales made giving a higher chance of winning.
In addition, the operator is keeping its standard trade incentive of up to £150 in One4All vouchers for every booking made.
As well as ramping up its trade incentives, the operator has produced marketing tools including window posters, flyers, tactical offers, daily promotions on social media, email and its website to back campaigns promoting Jersey and Guernsey, the Far East, Canada, Qatar, the Maldives, Australia and New Zealand.
Its Jersey & Guernsey: A Year to Remember campaign will celebrate 80 years since the Channel Islands’ liberation and the return of the TV show Bergerac, with exclusive savings and free afternoon teas.
The Far East Adventures: Thailand, Singapore & Beyond promotion will offer savings of up to £1,266 per couple on tailormade holidays and free city tours while savings of up to £2,909 are available per couple on resorts in its Maldives: Indulge in Luxury campaign.
Up to £1,178 per couple is offered on bespoke holidays in its Australia & New Zealand; A Journey Like No Other campaign.