Coach tour and hotel package operator Alfa Travel has created an advert to air across regional TV channels.
The campaign, featuring two teddy bears on a UK coach break, is designed to offer an idea of the operator’s offering to holidaymakers.
The new advert is part of a strategy to engage with audiences in fresh and exciting ways, according to the company.
Managing director Emma Russell said: “This new advert reflects the essence of our brand and we’ve already seen wonderful feedback from our customers who have seen it so far.
“We hope it sparks a sense of excitement and curiosity, and we look forward to hearing the reactions as it airs across the UK.”