Holland America Line has unveiled plans to host eight ship visits for the UK trade this year.
The series of events marks the line’s biggest UK season to date with a total of 530 places on offer, up from 430 last year.
The visits will take place in Southampton, Newcastle, Belfast, Greenock, Dover, Liverpool and Rotterdam.
The 2,668-passenger Rotterdam will host the first and last ship visit in Southampton and in the Dutch city, while the 2,666-passenger Nieuw Statendam will host the remaining six ship visits.
The last visit in Rotterdam is part of the line’s incentive in partnership with Travel Weekly.
The ship visit line-up is as follows:
- Rotterdam in Southampton – April 24
- Nieuw Statendam in Newcastle – May 6
- Nieuw Statendam in Belfast – May 10
- Nieuw Statendam in Greenock – May 11
- Nieuw Statendam in Dover – June 14
- Nieuw Statendam in Dover – July 26
- Nieuw Statendam in Liverpool – August 3
- Rotterdam in Rotterdam – to be confirmed
The visits tie in with Holland America Line’s programme of sailings from Dover this year, which will be the first time the line has had an ex-UK season in 10 years.
Karen Farndell, director of sales and marketing, said: “Our ship visit programme has grown year on year, and we’re thrilled to be offering a record number of opportunities for agents to step onboard in 2025.
“These visits are key to helping our trade partners gain a deeper understanding of the Holland America Line brand, our unique onboard experience, and the premium offering we bring to their customers.”
She added feedback from last year’s visits showed “overwhelmingly positive scores across all aspects”, which were “invaluable” to “continuously refine the programme” for agent partners.
Farndell highlighted: “We’re especially excited that this year’s programme will see the first Southampton based ship visit on Rotterdam – our newest ship in the fleet – and an inaugural Pinnacle Class ship visit in Belfast.
“It’s a great way for agents to get familiar with this class of ship ahead of the return of Nieuw Statendam for our 2026 ex-UK season.
“We look forward to welcoming everyone onboard and celebrating together in true Holland America Line style.”