Brand USA has appointed Leah Chandler as chief marketing officer.
Chandler was most recently chief marketing officer of Discover Puerto Rico and has more than 20 years’ experience in branding, advertising and destination marketing.
The appointment is the latest following the arrival of Fred Dixon as chief executive of the destination marketing organisation in summer 2024.
Dixon said: “I am thrilled to welcome Leah to the Brand USA team. Her extensive destination marketing and leadership experience will greatly enhance our long-term marketing strategies, help expand global brand awareness and strengthen the USA’s position as the leading aspirational travel destination in the world.”
Chandler added: “I am honoured to join Brand USA at such a transformational time for the industry.
“The opportunity to lead global marketing efforts for the USA – one of the most diverse and dynamic travel destinations in the world – is thrilling. I look forward to working with Fred and the entire team to bolster our efforts to inspire travellers worldwide and drive meaningful economic impact.”
In her new role, Chandler will oversee the Brand USA’s brand, advertising, content, digital marketing and research efforts.