Advantage Travel Partnership members will have access to a “greater choice of accommodation” following a tie-up with a global hotel sector provider.
The consortium has partnered with SHR Group, which provides a portfolio of accommodation options to hoteliers worldwide, supporting more than 2,000 hotels from major brands to independent properties.
SHR’s accommodation listings will be available for Advantage members to book in the global distribution system (GDS), in addition to Advantage’s global accommodation programme, which offers access to more than 45,000 hotels and over one million serviced apartments.
A spokesperson for the consortium said members “will benefit from an even greater choice of accommodation” thanks to the partnership, while hotel suppliers “gain broader reach through targeted marketing and streamlined operations”.
Pelin Dede, head of supplier partnerships for lodging at Advantage, said: “This relationship will enhance our offering to members, enabling our programme to be more global than ever due to its portfolio having a large number of hotels in North America.”
Sally Ramos, vice-president of implementation and consortia services at SHR, said: “This strategic alliance helps SHR hotels boost occupancy, drive direct revenue, and expand market reach.”