Specialist cruise travel agent Reader Offers has seen the number of cruise miles redeemed through its loyalty programme surpass 400,000,000 in the five years it has been operating.
Cruise Miles was launched by the Colchester-based agency in 2010, fronted by TV presenter, journalist and former BBC Royal Correspondent, Jennie Bond.
The agency said the programme has been “phenomenally successful” with the 400,000,000 milestone equating to a saving of £4 million for its customers.
Lucy Barwood, head of client retention at Reader Offers, said: “We launched Cruise Miles five years ago and today our membership stands at over 250,000 which is quite remarkable, as is the £4 million that our customers have been able to save as a result of the loyalty programme.
“We are continually looking at how we can improve customer experience and Cruise Miles provides us with the ideal vehicle to do this.”
Cruise Miles membership is automatic for all Reader Offers customers who make a booking, enquiry or register online, with miles offered just for signing up.
For every booking that is made a customer’s Cruise Miles account is credited for every pound that is spent.
Reader Offers also run occasional special incentives with Cruise Miles bonuses or even double Cruise Miles when making a booking.
The value of Cruise Miles equates to 1p per mile and there are no limitations to the amount of Cruise Miles that can be earned or redeemed.