Registration opened last night for the 2016 Advantage conference in the Mediterranean on board the cruise ship MSC Fantasia.
The MSC Cruises ship will sail from Genoa on April 16 with delegates flying to board at the Italian port as well as via Nice, Milan and Marseille.
The four-night mini-cruise will see the ship visit Barcelona on April 17, Palma on April 18 and Ajaccio in Corsica on April 19 before returning to Genoa on April 20.
The conference will offer a combination of onboard business sessions and social events with shore excursions to the ports visited.
Advantage Travel Partnership business development director, Colin O’Neill, said: “Holding the Advantage conference on board a cruise ship is a first for us and we are really excited about the opportunities it offers us to showcase the ship, engage with members and strengthen members’ knowledge of cruise through first-hand experience.”