The Avis Preferred customer loyalty scheme is being extended with the addition of 11 countries in the EMEA region.

The total is now 22 countries with the introduction of Belgium, Denmark, Finland, Greece, Iceland, Ireland, Norway, Poland, South Africa, Sweden and Turkey.

Members receive a worldwide upgrade voucher after their second rental and a discount of €15 towards their next rental.

Members can earn a free weekend rental after their third rental within a year.

Avis Budget Group international president, Mark Servodidio, said: “Avis Preferred allows us to reward customers for their loyalty.

“Whether they’re a business or leisure renter, they can enjoy the same high-quality service and benefits across many popular destinations around the world.”