Agents are being given the chance to win 50 places on a cruise in a new trade promotion by P&O Cruises.
The sales incentive aims to encourage bookings the line’s latest ‘Live the Life’ campaign before June 30.
Winners will be drawn at random throughout the promotion to win a place on the five-night sailing on Azura from Southampton to Amsterdam and Le Havre on October 2.
The sales drive is supported by a multi-channel marketing promotion across TV, radio, direct mail and the internet.
The line is giving away extra on board spending money on a selection of cruises.
P&O Cruises senior vice president of sales and marketing, Paul Ludlow, said: “Our first big promotion for wave earlier this year saw a significant uplift in travel agent performance compared to last year.
“This made it our most successful campaign to date and thanks to agents we are seeing great demand for our holidays.
“Our ‘Live the Life’ promotion and agent incentive aims to keeps the momentum going, putting us at the forefront of agent’s minds for the British holiday market, not just the cruise industry.”
He added: “We’ve had tremendous TV exposure with Saturday Night Takeaway and Battlechefs generating high profile awareness to both new and core audiences and as a result we have seen bookings double for Britannia in 2016/17 year on year.”