The Tunisian National Tourist Office (TNTO) is starting a pan-European promotional campaign in an effort to stimulate tourism to the terrorism-hit north African country.
A simultaneous live video promotion will run in London, Paris, Berlin, Brussels and Milan between May 31 and June 2.
The campaign will involve graphics panels located in carefully chosen locations in each city offering passers-by an insight into life in Tunisia.
The London location for the display is at the entrance to Old Spitalfields Market.
Three Tunisian locations – Hammamet, Sidi Bou Said and Tozeur – have been filmed and the unedited footage will be shown from 7am to 7pm simultaneously across sites in the five European cities.
“It will be a unique opportunity to experience the real Tunisia and see life from the point of view of Tunisians,” a TNTO spokesman said.
The campaign can be followed on social media with the hashtag #TrueTunisia.
The Foreign and Commonwealth Office (FCO) continues to advise against all but essential travel to Tunisia in the wake of last June’s beach terrorist attack in Sousse.
The FCO describes the threat of terrorism in Tunisia as high and a state of emergency imposed following an attack on a police bus in November is in place until June 22.
“Although we have had good co-operation from the Tunisian government, including putting in place additional security measures, the intelligence and threat picture has developed considerably, reinforcing our view that a further terrorist attack is highly likely,” the FCO said.
“On balance, we do not believe the mitigation measures in place provide adequate protection for British tourists in Tunisia at the present time.”