Brexit could cost UK tourism £4.1bn a year, claims study

Brexit could cost the UK’s tourism industry as much as £4.1 billion a year in international tourist spending alone, new research claims.

A third of travellers from Germany, Italy and Spain – and a quarter from France – would be less inclined to travel to the UK in the event of a Leave vote in this month’s EU referendum vote.

Four in 10 respondents from EU countries also worry that Brexit could make UK holidays more expensive, according to the study published today by global travel deals publisher Travelzoo and Bournemouth University.

Sentiment among the four largest EU nations – France, Germany, Italy and Spain – is that the UK should stay in the EU, with just under 70% in the Remain camp.

In spite of this, respondents from some nations – notably France – believe that leaving the EU could make the UK a safer destination for holidays.

Although almost 75% of the UK’s international visitors come from within the EU, even respondents from further afield – 10% of those from Canada and 12% from the US – stated they would be less likely to come to a post-Brexit UK.

Meanwhile, holidays for Britons in Europe could become more expensive. More than a third (40%) of respondents in France and Spain feel it would be fair to impose higher fees, such as a hiked city tax, on British visitors, if the UK votes Leave on June 23.

UK travellers have their own concerns regarding the impact Brexit could have on the cost of their holiday. More than a quarter (28%) are concerned that withdrawal from the EU could lead to more expensive holidays, while 56% are worried that Brexit would reduce the ease and flexibility with which British nationals can currently travel inside the EU.

Other UK tourist concerns include:

  • The price of holiday insurance – 25% are worried that the price of holiday insurance would go up, and 20% worry that their holiday protection cover would be impacted if they were no longer entitled to a European Health Insurance Card

  • The cost of mobile roaming – 24% are concerned that roaming charges will increase if Britain is no longer governed by European Union roaming regulations

  • The impact for UK beaches – 22% worry that UK beaches could become more polluted without strict regulations enforced by the EU

Travelzoo UK managing director, Joel Brandon-Bravo, said: “Our neighbours in Europe clearly don’t want the UK to leave the EU, and the impact of this sentiment could translate into a significant drop in bookings to the UK from the largest European countries.

“When combined with a potential loss of more than 10% of visitors from North America, as indicated in our research, it’s clear that Brexit could be very bad news for the UK’s domestic tourism industry.

“Similarly, UK consumers looking to travel abroad also have concerns about Brexit impacting the outbound tourism industry.”

John Fletcher, pro vice chancellor at Bournemouth University, added: “Although the impact of Brexit on tourism is a difficult one to predict, given that France, Germany, Italy and Spain make up four of the UK’s top seven tourist-supplying countries – accounting for more than 11 million international visitors annually – it’s likely that the net result of Brexit will be significantly negative for the UK economy.

“While the figures above reflect only the direct tourism-related economic impacts of voting to leave the EU, if tourist spending from overseas visitors did indeed fall by £4.1 billion per year, this is likely to reduce HMRC revenue by more than £1.1 billion and reduce support for around 63,000 jobs in the UK.

“Even though a UK exit would take some time to complete, especially as renegotiating our revised status with Europe could take five to seven years from start to completion, there will be immediate effects created by this uncertainty.”

Other findings include:

  • The survey of 3,050 British people indicates 46% believe the UK should stay in the EU, while 40% believe it’s time to leave – 14% remain unsure

  • Around a third of Italian (33%), Spanish (33%) and German (30%) travellers, and a quarter of those from France (24%), would be less inclined to travel to the UK in the event of a Leave vote

  • 10% of British people admit they have taken the impact of Brexit into consideration when planning their holiday

  • 12% of Americans and 10% of Canadians say if the UK leaves the EU they would be less likely to travel here. American visitors currently spend more than £3 billion a year in the UK

  • Of those in favour of an independent UK, 61% said they would be willing to pay more for their holidays

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