AITO member The Villa Agency is offering an agent incentive on Florida bookings.
For every sale made until the end of October, retailers will be entered into a prize draw with a chance to win either a mountain bike, annual gym membership, 30 CDs or Marks and Spencer vouchers, each to the value of £350.
Managing director Karen Lippitt said: “We want to draw attention to the huge variety of self-catering properties that we offer throughout central Florida, the Gulf Coast and the Keys.
“Whether the agent is dealing with customers who want to take the family to the theme parks, or a couple who wish to get away from it all in a tropical paradise, they will find something for every taste and budget.”
Lippitt tipped Marco Island on the Gulf Coast as one of the best places for a family holiday.
She said: “It gives children a wonderful experience of nature; it is also a very picturesque, clean island, with lovely safe beaches and is within easy driving distance of Miami.”