Europe’s largest inbound agency MTS Globe, which runs hotel distribution, destination management services and IT businesses, is to be taken over by global distributor GTA.

The deal, for an undisclosed sum, represents a “key strategic decision for both companies whose complementary portfolios will enable growth and an improved market offering in sun and beach, city and long haul destinations,” according to a statement.

MTS Globe is the preferred partner for many European tour operators, offering 12,000 hotels and customised destination services. The business generated gross sales of €500 million in 2015.

Under the agreement, its partner network and management team will remain unchanged and continue to trade under the MTS Globe, OTS Globe and Axis Data brands.

GTA chief executive, Ivan Walter, said: “With this transaction GTA takes an important step towards fulfilling its vision to be the world’s easiest travel distribution partner to do business with.

“MTS Globe’s large portfolio in the Mediterranean beach destinations ideally complements GTA’s global accommodation and destination services offering.

“GTA will become a one stop shop for city and beach products worldwide and the increased portfolio will mean our customers can offer greater choice to travellers.”

Rembert Euling, chief executive of MTS Globe, added: “Under the new ownership, MTS Globe’s clients and suppliers will benefit from a clearer focus and distinction between our destination management services and hotel trading business.

“GTA´s global distribution network and investment will enhance growth opportunities for all business partners.

“The management team at MTS Globe, OTS Globe and Axis Data will remain the same and continue to drive value to our customers, while I will stay fully committed in supporting the further development of the new entity.”