Advantage cruise magazine to help boost sales in wave period

Advantage Travel Partnership is launching a consumer magazine to help members boost sales during the wave period.

Explore will be launched in December and delivered direct to customers twice a year. Members were shown a preview version at the annual conference.

More than 65 members attended this year’s Advantage Cruise Champions Conference in Southampton, which included a ship visit on Regent’s Seven Seas Voyager, conference sessions and networking.

Senior commercial manager Claire Brighton said: “The magazine will be packed with articles about various sectors in the industry such as luxury, river and ocean cruise.

“It will be ready to drop to customers during the first or second week of December to capitalise on the wave period.

“Explore will go out alongside a personalised letter to consumers, complete with agents’ branding.”

The 30-page A5 magazine includes expert guides to the newest and most popular ships, bucket-list cruise destinations, and interviews with river and ocean cruise companies.

The magazine also features a brief explanation, with package prices, of Advantage’s Cruise & More product, whose new brochure was unveiled at the conference.

Head of commercial John Sullivan said: “We have seen cruise sales continue to grow, some because of market growth but also because of members having more knowledgeable staff.

“Sales are steady but of course we always want to do more. Over time we will bring more content into the Cruise & More gateway, which has a clear five-year plan.”

In May the consortium revealed Advantage Holidays, a tour operation that went live in August.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.