The Southall Travel brand will appear at English Premier League football matches throughout the current 2016/17 season.

The long-haul travel group has made a “significant investment” in the advertising campaign in a bid to raise brand awareness.

The initiative will see Southall Travel feature on pitch side boards surrounding football grounds.

The new campaign will see Southall Travel advertising boards at stadiums such as last year’s champions Leicester City’s King Power Stadium and other Premier league grounds.

Managing director Kuljinder Bahia said: “This is a major step for our business and shows our commitment to raising our brand awareness throughout the country.

“The Premier League is the most famous league in the world and we are sure it will have a positive impact on our brand.”