Atlantis Paradise Island in the Bahamas is extending its all-inclusive offer in the shoulder seasons in 2017 on the back of its success this year.
The all-inclusive package, which was launched for the first time this year in response to demand from the UK trade, offers accommodation in two of its five properties and food in 23 of the resort’s restaurants and drinks at 21 bars.
The package covers the Beach Tower View or Royal Towers Water View rooms and includes access to the Aquaventure water park, all marine exhibits, tennis courts, and fitness centre at the resort.
Karen Cruitt, vice president, leisure sales, said the all inclusive experience had been tested out this year. “We did it as a tactical offer to test the water. We have never had an all inclusive option before.
“It did well enough for us to exend it into 2017. We are pleased with the results and we have released dates for 2017 in shoulder seasons. We will continue to evaluate the programme.”
She said bringing out an all-inclusive package for the high season has not been ruled out but stressed there were no plans to become an all-inclusive resort.
Cruitt said the resort, which has five properties ranging from value to luxury, remained committed to the UK trade. She said work with the trade would continue through fam trips, events and face to face product training. There are currently 900 UK agents selling the resort through incentive programme Mybookingrewards.com.
Agents can earn £10 per booking for Atlantis Beach and Coral Towers, £15 per booking for Royal Towers and £25 per booking for stays at the Cove or Reef through atlantisbahamasrewards.com.
“We want to keep engaging with agents,” she added.