The Midcounties Co-operative’s travel division is having is best year to date despite the challenges faced in the market.
The travel group’s total turnover is predicted to reach £335 million for the year ending January 31, 2017.
Speaking at the fourth The Co-operative Travel Consortium conference in Portugal, Alistair Rowland, group general manager specialist retail, forecast this could reach £370 million in the 2017-2018 financial year.
He attributed this year’s strong sales to the fact holidaymakers have continued to travel despite the difficulties during 2016 for the industry, which have ranged from the Zika virus, terrorist attacks in Brussels, the Brexit vote, the collapse of the Lowcost Travel Group and Donald Trumph’s unexpected victory in the US election.
He said: “We all know it’s been a hell of a year but the travel group is having its very best year in turnover growth.
“People have gone back to the western Mediterranean and paid more money. When prices go up we do better. The one thing customers are not giving up is their holiday.”
Rowland added: “People are becoming a bit apathetic about terrorism. Whatever happens they are going to go on holiday.”