The company behind The Circle independent hotel marketing group is to use BTTF as the travel trade launchpad for two additional accommodation programmes.
‘Lodge Inn Style’ features 185 individually owned traditional inns while ‘Our House is Your Home’ features 350 bed and breakfast properties.
Guides and maps supporting the two programmes will be available to the trade on the Independent Hospitality Marketing stand at the show.
Also available at the stand will be the 1999 Circle hotel directory featuring over 250 independent hotels.
All three programmes are being promoted to tour operators and each scheme is supported by IHM’s central reservations service based in Oxford.