Dubai saw international overnight visitor numbers rise by 9% in the first half of the year to reach a record 9.31 million.
Dubai Department of Economy and Tourism (DET) described “robust tourism momentum” into the first six months had put the city on track for a record performance in 2024.
The Gulf destination attracted 17.15 million international overnight stays last year.
DET’s targeted campaigns in 80 markets in collaboration with domestic stakeholders and more than 3,000 global partners resulted in the “impressive growth” in the first half.
“With bespoke strategies and activities highlighting the city’s unique offering, dynamic appeal and connectivity, Dubai has maintained its position as a first-choice travel destination for visitors both from key traditional and emerging markets,” the organisation said.
Chief executive Issam Kazim said: “Dubai has continued to stay ahead of the curve by further elevating standards with innovative and distinctive world-class infrastructure, experiences and attractions.
“An exceptional quality of life, safety, and accessibility have been consistently recognised across multiple global indices and we are committed to leveraging partnerships between the public and private sectors to showcase Dubai as a must-visit destination.
“The unwavering support of our partners and stakeholders will be crucial in driving our strong global and market-specific campaigns this summer, as we look to build on this positive growth throughout the rest of 2024.”